If your business relies on people finding you online, you need SEO that actually moves the needle. I work with local businesses, national brands and ecommerce operators across the UK to turn organic search into a consistent, measurable source of revenue.
Every engagement starts with understanding what success looks like for your business - then building an SEO strategy to get there.
Whether you have one location or a hundred, I have the experience to build and scale an SEO strategy that fits.
Every number here is tied to a real business outcome - not traffic for traffic's sake.
AI Overviews, zero-click results, entities, brand mentions, generative answers - the way people find businesses is being rewritten. These aren't future trends. They are happening now, and the pace is only going to accelerate. The businesses that adapt their SEO strategy now will build a compounding advantage. The ones that don't will feel it later.
Too many businesses are sold on metrics that don't matter. Here's the difference between SEO that looks good and SEO that actually is.
No fluff, no jargon - just a clear process built around making things happen and proving the return.
SEO only works when recommendations are acted on. I'm selective about who I take on - because your results matter as much to me as they do to you.
I take on a limited number of clients at a time - so every business I work with gets hands-on attention, not a junior and a monthly report. It's the only way I can guarantee the work actually gets done.
I'm a UK-based freelance SEO consultant with 7 years of experience working agency-side on everything from single-location local businesses to national brands across automotive, hospitality, ecommerce, telecoms, legal, healthcare and more.
My background is in technical, on-page and local SEO - built on a foundation of data, clear thinking and an obsession with commercial outcomes. I've managed complex site migrations, built location page strategies from scratch and delivered content programmes that move the needle on leads and revenue.
I went independent because I wanted to work more directly with businesses who are ready to act - where the work I do translates quickly into results you can see, measure and build on.
If that sounds like you, let's find out if we're a good fit.
It depends on your starting point, your market, and how quickly changes get implemented. Local SEO tends to move faster than national campaigns - by focusing on the highest-impact actions first, most clients start to see meaningful movement sooner than they might expect. For broader national or international campaigns, allow longer. Either way, the businesses that see results fastest are the ones that act on recommendations quickly - which is why implementation capacity is the first thing I ask about.
It varies by client, but typically: ongoing technical monitoring, on-page optimisation, content strategy and production support, reporting tied to commercial KPIs, and regular strategy reviews. I don't do copy-paste reports - everything is tailored to what's actually moving the needle for your business.
Both. Alongside ongoing retainers, I offer consultancy for businesses that already have a team or agency but need strategic direction - a one-off audit, a growth strategy, or ongoing advisory. If you have the resource but lack the steer, that's exactly where I add value.
I can handle a significant amount of implementation directly - especially on WordPress-based sites. For more complex development work, I'll either work alongside your team or flag exactly what needs doing so nothing sits in a backlog. The goal is always to make sure things actually get done.
Yes. I work with UK-based businesses targeting international markets, as well as international clients looking to build UK or European visibility. International SEO - hreflang, market-specific content and architecture - is part of my core offering.
GEO stands for Generative Engine Optimisation - optimising your content to appear in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. Be wary of anyone calling themselves a GEO expert. The discipline barely existed two years ago and it is still evolving rapidly. What I offer is informed, tested practice - not buzzwords - built on applying these principles since AI search first emerged and tracking what actually works. As more searches get answered directly by AI without a click, being the source those tools pull from is a real and growing competitive advantage.
Tell me a bit about your business and what you're looking for. Just enough context for me to understand your situation and come back with something useful.
I'll review your answers and come back to you within one business day. If we look like a good fit, I'll suggest a time to have a straightforward conversation about your situation and what's possible.
Prefer to skip straight to it? Send me a message directly.
Drop me a message and I'll come back to you within one business day - no automated responses, no sales process.