I help local businesses, national brands and ecommerce operators drive scalable, profitable growth through organic search.
Every engagement starts with understanding what success looks like for your business - then building an SEO strategy to get there.
Whether you have one location or a hundred, I have the experience to build and scale an SEO strategy that fits.
Every number here is tied to a real business outcome - not vanity metrics.
AI Overviews, zero-click results, brand mentions, generative answers - the way people find businesses is being rewritten. These aren't future trends. They are happening now, and the pace is only going to accelerate. The businesses that adapt their SEO strategy now will build a compounding advantage. The ones that don't will feel it later.
Too many businesses are sold on metrics that don't matter. Here's the difference between SEO that looks good and SEO that actually is.
No fluff, no jargon - just a clear process built around making things happen and showing what's actually working.
SEO only works when recommendations are acted on. I'm selective about who I take on - because your results matter as much to me as they do to you.
I take on a limited number of clients at a time - so every business I work with gets direct, hands-on attention, not outsourced audits or automated reports. This way, I can help make sure your website becomes the revenue-driving asset it's meant to be.
Every business is different - what matters is finding an approach that actually drives profit for yours. I'm a UK-based freelance SEO consultant with 7 years of experience working agency-side across local, national, B2B, D2C/ecommerce, lead-generation and service-based businesses, and everything in between.
My background is in technical, on-page and local SEO - built on a foundation of data, clear thinking and a focus on commercial outcomes. I've managed complex site migrations, built local visibility from the ground up, and delivered content that moves the needle on leads and revenue.
I love working with businesses that are ready to act - the ones who see SEO as a genuine growth lever, not a box to tick.
If that sounds like you, let's find out if we're a good fit.
Most clients start seeing results within a few months, and faster in many local industries where the competition for visibility is more concentrated.
Timelines depend on your starting point, your market, and how quickly changes get implemented. The businesses that see results fastest are the ones that act on recommendations quickly - which is why implementation capacity is the first thing I ask about.
A retainer is built entirely around what your business needs - there's no fixed package. For some clients that's ongoing content and technical work. For others it's more about local visibility, Google Business Profile, or fixing specific issues holding the site back.
Whatever the mix, it's always built around one thing: doing what actually moves the needle for your business.
Both. Alongside ongoing retainers, I offer consultancy for businesses that already have a team or agency but need strategic direction - a one-off audit, a growth strategy, or ongoing advisory.
I can implement changes directly across most CMSs. For more complex development work, I'll either work alongside your team or flag exactly what needs doing so nothing sits in a backlog.
The goal is always momentum - keeping changes moving rather than stuck waiting on a queue.
Yes. I work with businesses targeting any market, whether that's expanding from one country into others or building visibility across multiple regions from scratch.
International SEO - covering multi-market content, technical setup and localisation - is part of my core offering.
GEO stands for Generative Engine Optimisation - the practice of optimising your website and wider brand footprint to appear in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews.
Be wary of anyone calling themselves a GEO expert. It barely existed two years ago and is still evolving rapidly. What I offer is informed, tested practice - not buzzwords - built on applying these principles since AI search first emerged and tracking what actually works.
As more searches get answered directly by AI without a click, being the source those tools pull from is a real and growing competitive advantage.
A few quick questions so I can understand your situation and come back with something useful.
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I'll review your answers and come back to you within one business day. If we look like a good fit, I'll suggest a time to have a straightforward conversation about your situation and what's possible.
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